Why is Wrapping (or Swaddling) so important?

Swaddling (or wrapping) is used to help newborn babies remain sleeping on their back, which has been proven to reduce occurrences of SIDS.

It helps soothe and settle a fussy baby, especially one that is colicky and irritable. 

Newborn babies are not able to regulate their body temperature, so using natural fabric when swaddling will help this.

And most importantly, evidence suggests swaddling helps babies sleep longer and more deeply with fewer incidences of waking in an increased ability to resettle themselves.  Meaning everyone gets a better night sleep.

NOTE: Babies should not sleep at night in the matching knotted beanie as this may cause overheating.

Why Merino?

We only use 100% New Zealand made super soft merino which used against your babies skin will help absorb and release moisture and trap or circulate air as needed to regulate the temperature.  Merino will keep your baby warm in winter and cool in the summertime.  Merino is an ideal fabric to use if you suffer from skin sensitivity and because it is natural it is the perfect loving touch. 

PACKAGE DEAL: merino newborn gift set

$222.80 $174.95

Hat & Booties Colour:
Night-Gown Colour:
Wrap Colour:


Whether you need the perfect gift or for everyday wear, our merino sleepwear newborn sets are what you are looking for.

The perfect essential merino set for expectant parents or a newborn. Everything needed to help them settle and sleep from birth to approx 6 months. The set includes our popular merino fitted baby wrap, which works perfectly for nighttime sleeping with our merino gowns (for easy nappy changes at night). Plus it also includes a bassinet/stroller blanket and hat and booties set.


  • 1 x Merino baby wrap with FREE matching knotted beanie in cream or stone, sized to fit approx 0-6 months
  • 1 x Merino gown with matching FREE knotted beanie in cream or stone, or Antique white spot (winter weight) sized to fit approx 0-6 months
  • 1 x Merino & cotton bassinet/stroller blanket in soft grey stripe w/ grey merino, 85cm x 60cm
  • 1 x Merino knotted beanie with matching booties, cream or stone, sized to fit approx  0-5 months

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  • I have used several different types of swaddles (or wraps as you call them) over the course of my 3 children, but I just had to email you and let you know that I love your one the most.  It really is so easy to use and fits for much longer than the other merino ones I had.  I have finished having children now, but I will be telling anyone who needs a swaddle for a baby to buy your ones. 

    Auckland, New Zealand

  • Thank you for my sleep. I LOVE YOU! I received one of your baby merino swaddles for a baby shower gift, and finally my beautiful baby girl slept through for more than 2 hours at night. I had always wrapped her, but she always managed to get her arms and legs out and then wake up. Having the pocket thing meant she could not get her legs and feet out, then I just had to wrap her arms, and she stayed like that all night long. I will be getting a sleeping bag very soon

    Liz (& Isobel)
    Ellerslie, New Zealand

  • Just wanted to say how awesome your sleeping bags are!!! Quality make and TOUGH! I purchased the twin pack (1 winter & 1 std weight) I was a  bit dubious about spending so much but has been the best product I've bought for our little girl & worth every cent! so nice to know she's snug as in her bed .... Easy to wash too.  Would recommend your products over and over again.... And great they are still made in nz!!!  Thanks again

    Auckland, New Zealand