about us

At Baby Caterpillar, our mission is to bring the warmth, comfort, and natural benefits of merino wool to babies everywhere. We believe in creating timeless, high-quality essentials that keep your little ones cozy, safe, and supported through every season.

our values

At Baby Caterpillar, we prioritise quality, comfort, and function in everything we create. We champion the natural benefits of merino wool for babies and young children, and proudly support local craftsmanship by designing and making our garments in New Zealand. We’re committed to ethical, transparent, and responsible production, and aim to inspire parents with knowledge — not just products. As we grow, we do so with our community, guided by creativity, care, and genuine connection.

established in 2007

committed to sustainability

supporting NZ businesses