What is Merino Wool?

Merino wool comes from Merino sheep, prized for producing some of the softest and finest wool in the world. Unlike traditional wool, merino is ultra-soft, breathable, and gentle against sensitive skin—making it ideal for babies and children.

toddler washing merino wool

Can I Wash Merino Wool?

Yes! Merino is easy to care for when handled properly. Check out our Merino Washing Guide for full instructions on how to wash and dry your garments safely.

mum folding baby finger

Is Merino Wool Sustainable?

100% Natural: Grown year-round by Merino sheep and shorn ethically.

Biodegradable: Breaks down naturally in the environment.

Renewable: Each sheep grows a new fleece every year, making it naturally renewable.

hand touching fabric

Does Merino Stretch or Shrink?

Merino has natural elasticity and returns to shape easily. When cared for correctly (no tumble drying or high heat) it maintains its form and softness over time.

baby caterpillar gift box

Why Choose Merino as a Gift?

Merino is practical luxury—soft, stylish, and functional. It’s a thoughtful gift for new parents that combines comfort with quality and style.

Baby Caterpillar Gift Voucher