merino wool newborn essentials to pack in your baby hospital bag to use from day 1. Including merino fitted wraps, nightgowns, long-sleeve and sleevelss bodysuits, as well as a baby beanie.  New Zealand made

pure merino | keeping your baby warm through the night - without over heating

Keep your summer baby cool in our lightweight merino collection & your winter baby toasty in our extra-warm merino. Or try our medium weight merino for all-year-round comfort.

Not all merino is created equal | since 2007 our merino sleepwear has been designed & made locally in New Zealand, using natural, sustainable & ethically sourced merino wool.

summer merino wool baby clothing and swaddle blankets
merino wool baby clothing for newborns
swaddle your baby in pure merino wool for a better night sleep


When it comes to swaddling your newborn baby, often you worry that you may be swaddling to tightly. You want to make them feel safe and secure, but you also need to allow them to move and not feel to restrained. Big square fabrics are good for allowing movement, BUT, you really need to learn the art of origami to fold them.OUR wraps can be used safely and securely (tight or as loose as you like). Watch our short video and see for yourself.

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We only use 100% pure Australian Merino wool, and everything we make is made with a finish and quality that is second to none.

merino wrap for baby ruby red

Pure Merino Wraps

Best-Selling product. Our wraps the easiest way to swaddle your baby. These are an essential to pack in your hospital bag and use from day 1.

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merino nightgowns for babies

Pure Merino Nightgowns

Nightgowns (or nighties) are pyjamas for babies. Designed to be easy to change nappies at night, our nightgowns are a parent favourite.

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merino long sleeve bodysuit

Pure Merino Bodysuits

Available in long-sleeve and Sleeveless our bodysuits are an essential layering option all-year-round. Perfect for sleep, play and adventuring.

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merino long sleeve sleepsuit

Pure Merino Sleepsuit

The ultimate in warmth our 220GSM merino sleepsuit is perfect for all-day-wear this winter/spring. Sleepsuits are pyjamas for babies.

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merino singlets for babies

Pure Merino Singlets

Our singlets are ideal for layering underneath clothing for extra warmth, or simply wearing on there own with a nappy around the house.

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merino beanies and booites for baby

Pure Merino Hats & Booties

Oh-So-Cute! You can't go past our beanies, booties & Lamington socks for helping to keep your little one warm & toasty this winter/spring.

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