pure merino | keeping your baby warm through the night - without over heating
AND BECAUSE WE ONLY DO MERINO - we know what we are talking about!
Since 2007 our merino sleepwear has been designed & made locally in New Zealand, using natural, sustainable & ethically sourced merino wool.
WHY OUR WRAPS ARE THE BEST
When it comes to swaddling your newborn baby, often you worry that you may be swaddling to tightly. You want to make them feel safe and secure, but you also need to allow them to move and not feel to restrained. Big square fabrics are good for allowing movement, BUT, you really need to learn the art of origami to fold them.OUR wraps can be used safely and securely (tight or as loose as you like). Watch our short video and see for yourself.
Pure Merino Wraps | Swaddles
Our wraps will be the best investment you will make for your newborns sleepwear wardrobe. Pack them in your hospital bag and wear them from day 1Shop Wraps →
Pure Merino Nightgowns
Nightgowns (or nighties) are pyjamas for babies. Designed to be easy to change nappies at night, our nightgowns are a parent favourite.Shop Nightgowns →
Pure Merino Bodysuits
Available in long-sleeve and Sleeveless our bodysuits are an essential layering option all-year-round. Perfect for sleep, play and adventuring.Shop our Bodysuits →
Pure Merino Pyjamas
The ultimate in warmth our merino pyjamas are for all-day-wear. Pyjamas that don't ride up are perfect for babies. Sizes avail from newborn - 18mthsShop Pyjamas →
Pure Merino Singlets
Our singlets are ideal for layering underneath clothing for extra warmth, or simply wearing on there own with a nappy around the house.Shop Singlets →
Pure Merino Beanies
Oh-So-Cute! You can't go past our beanies, for helping to keep your little one stay warm & toasty throughout the year.Shop Beanies →
We know merino can sometimes be a pricey investment, so we've partnered with AfterPay in case you would like to split the payments over 8-weeks. Just select AfterPay as your payment option at the checkout.