Our Philosophy

Creating a warm, safe and comfortable sleeping environment for your baby with our merino sleepwear since 2007.

All our merino sleepwear is ethnically designed and made locally in New Zealand. But because we are exclusively online parents and babies can love our products all around the world xx

Learn more about our story here.

Pure merino fitted wrap

There is no need to swaddle your baby so tightly when you use our wraps - simply slip your baby into the extra wide hip healthy fitted body pocket and wrap the wings around. But don't just take our word for it - watch the short video below to see for yourself xx

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Need some clothes?

We've packaged together some merino newborn essentials just for you.

Shop Newborn Bundles
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