pure merino | keeping your baby warm through the night - without over heating
Since 2007 our merino sleepwear has been designed & made locally in New Zealand, using natural, sustainable & ethically sourced merino wool.
Preimum, natural merino baby sleepwear.
Shop by Merino Weight

Spring/Summer Merino

Autumn/Winter Merino

Deep South Merino

New Zealand's best-selling 'Hospital Bundle'
Why Merino?
With that in mind we have bundled together our newborn essential hospital bundle package to see you through from day 1.
Why our wraps are the best
When it comes to swaddling your newborn baby, often you worry that you may be swaddling to tightly. You want to make them feel safe and secure, but you also need to allow them to move and not feel to restrained. Big square fabrics are good for allowing movement, but, you need to be an expert in origami to fold them. Our wraps can be used safely and securely (tight or as loose as you like). Watch our 1min video and see for yourself.
Shop by collection

Merino Swaddles & Wraps

Merino Bundle Packages

Merino Nightgowns/Nighties

Merino Bodysuits & Base Layers

Merino Beanies

Merino Singlets

Merino Booties

Lamington Socks
Outlet | Sale
Our outlet store is the place to find any end of lines, overstocked and
seconds. If you're looking for some merino and not as fussy with the
colour, then this is the place for you.