pure merino | keeping your baby warm through the night - without over heating

AND BECAUSE WE ONLY DO MERINO - we know what we are talking about!

Since 2007 our merino sleepwear has been designed & made locally in New Zealand, using natural, sustainable & ethically sourced merino wool.


When it comes to swaddling your newborn baby, often you worry that you may be swaddling to tightly. You want to make them feel safe and secure, but you also need to allow them to move and not feel to restrained. Big square fabrics are good for allowing movement, BUT, you really need to learn the art of origami to fold them.OUR wraps can be used safely and securely (tight or as loose as you like). Watch our short video and see for yourself.

merino wrap for baby ruby red

Pure Merino Wraps | Swaddles

Buy our best-selling fitted wrap for only $79.95 and get a FREE matching beanie. A NEWBORN ESSENTIAL

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merino nightgowns for babies

Pure Merino Nightgowns

Designed to fit for 6mths from birth so great value for money and definitely a parent favourite. $84.95

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merino long sleeve bodysuit

Pure Merino Bodysuits

Available in long-sleeve and Sleeveless our bodysuits are an essential layering option all-year-round. Perfect for sleep, play and adventuring.

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merino long sleeve sleepsuit

Pure Merino Pyjamas

The ultimate in warmth our merino pyjamas are for all-day-wear. Pyjamas that don't ride up are perfect for babies. Sizes avail from newborn - 18mths

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merino singlets for babies

Pure Merino Singlets

Our singlets are ideal for layering underneath clothing for extra warmth, or simply wearing on there own with a nappy around the house.

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merino beanies and booites for baby

Pure Merino Beanies

Oh-So-Cute! You can't go past our beanies, for helping to keep your little one stay warm & toasty throughout the year.

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We know merino can sometimes be a pricey investment, so we've partnered with AfterPay in case you would like to split the payments over 8-weeks. Just select AfterPay as your payment option at the checkout.