pure merino | keeping your baby warm through the night - without over heating
Since 2007 our merino sleepwear has been designed & made locally in New Zealand, using natural, sustainable & ethically sourced merino wool.
Preimum, natural merino baby sleepwear.
Shop by Merino Weight
New Zealand's best-selling 'Hospital Bundle'
Merino Wool and Babies
Try to forget everything you know about wool - when it comes to
newborn babies MERINO WOOL is the only choice. It doesn't matter if it's the middle of Summer or the heart of winter, merino will work, like magic, to regulate your newborn's temperature, especially for the all important first 12 weeks when they can't do it for themselves. Merino is soft and gentle, lightweight and durable and won't irritate delicate newborn skin.
Why our wraps are the best
When it comes to swaddling your newborn baby, often you worry that you may be swaddling to tightly. You want to make them feel safe and secure, but you also need to allow them to move and not feel to restrained. Big square fabrics are good for allowing movement, but, you need to be an expert in origami to fold them. Our wraps can be used safely and securely (tight or as loose as you like). Watch our 1min video and see for yourself.
Shop by collection
Outlet | Sale
Our outlet store is the place to find any end of lines, overstocked and
seconds. If you're looking for some merino and not as fussy with the
colour, then this is the place for you.