Our Philosophy

Creating a warm, safe and comfortable sleeping environment for your baby with our merino sleepwear since 2007.

All our merino sleepwear is ethnically designed and made locally in New Zealand. But because we are exclusively online parents and babies can love our products all around the world xx

Learn more about our story here.

Pure merino fitted wrap

Our fitted wraps are so easy to use - simply slip your baby into the hip healthy fitted body pocket and wrap the wings around . But don;t just take our word for it - watch the short video below to see for yourself xx

Merino wool swaddles and wraps for babies. Made in New Zealand.
Absolutely in love with our Baby Caterpillar stuff. We were given a wrap and night gown for a present, and have since gone back for more. Highly recommend.

Kelly Ann Jones

I ordered a baby bundle on Friday and it arrived on Saturday. Absolutely beautiful. Excellent service and will be definitely buying from them again.

Michele Capstick

The merino you use is so soft and warm and much nicer than some of the other merino around today. I love the fact you are New Zealand made, as I am trying to support local. Keep up the good work x

Janice Bliss

Love the lightweight summer swaddle for day time naps...

Philly McMurtrie

Need some clothes?

We've packaged together some merino newborn essentials just for you.

Shop Newborn Bundles
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